MBA Marketing Project Topics

Are you facing difficulty while finding a Marketing Management project topic? Don’t worry we will fix that. Marketing today is about AI, influencer campaigns, and customer data, not textbook theories. Your MBA project should reflect what’s actually happening in the real world.

This list gives you fresh, practical marketing topic ideas, research angles, and data sources you can actually use.

• Effectiveness of channels (on-line / Internet) in service delivery
• Advertising Strategy and Effectiveness towards company
• Design and Development of an AI-Powered Customer Support Chatbot Using NLP and Machine Learning
• Study On Consumer Behaviour and Perception towards Fast Food Industry
• BrandLens.AI – NLP-Powered Social Media Analytics Framework for Sentiment and Engagement Intelligence
• Multi locational Retailing – factors to be considered in Logistics
• Study of Branding Strategy of Company
• Developing a Sales Funnel Optimization Strategy
• Internet Marketing vs. Non E-based Marekting : pros and cons : Case Study
• Study on Consumer Awareness
• Role of CRM Software in the Improvement of Lead Management System in Healthcare Industry
• Future trends in Marketing research approach 
• Challenges in evaluating performance of Sales force – A case Study
• Impulse Buying Behaviour of Customers in Delhi
• Growth Hacking Techniques for Startups Using Digital Marketing
• Reality Check on Brand and Brand claims in media
• The Role of Digital Transformation in Startup Growth
• Study of Client Acquisition Strategy of Company
• Technology-Driven Entrepreneurship: AI, IoT, and Blockchain in Business
• The Role of Chatbots and AI in Enhancing Customer Support
• Study on Impact of social media on Teenagers buying Behaviour in Women Fashion Industry
• Study of Brand Positioning of Coca Cola
• Digital transformation in traditional industry by analyzing Reliance Fresh
• Market Potential for Logistics Business
• Working Capital in Marketing – challenges : an overview
• Study of CRM Implementation in Company (MBA Marketing)
• Analysis of sales promotion and advertising strategies
• Impulse Buying Behavior of Customers
• Personalization in Digital Marketing: Enhancing Customer Experience
• Study of Brand Promotion Strategy Zomato & Swiggy
• Study on Effectiveness of Sales Promotion Techniques on Purchase Decision
• Power Brands – factors that sustain them 
• Consumer Behaviour Towards Soaps Market
• The Future of Contactless Hospitality Services
• Approach Analysis for HPLC Columns and SPE Cartridge Clients
• Customer Experience Management in the Hospitality Industry
• Behavioural Finance and Investment Decision during Covid-19 – Evidence from India
• Leveraging AI-Driven Chatbots to Enhance Customer Support in the IT Industry
• Various Factors that Influence Brand Loyalty
• Contemperory Media channels – Outdoor and Transit 
• A Study on Retail Banking with Reference to Yes Bank
• Consumer Behaviour Towards Big Bazaar-Maheswari Mall
• Marketing Analysis on Product Segmentation in Kyocera Document Solutions
• Study on effectiveness of employee’s role in service delivery
• A Study on Marketing Mix Strategy and Indian Cement Market with Reference to Birla Cement
• Study of Consumer Awareness and Attitude Towards the Recycled Packaging
• Telecom Services of Reliance Communication
• Customer Data Analysis
• Market Research for Launch of Me Kong Bowl in Hyderabad
• Export Marketing Entry Strategy
• Reasons for brand failure
• Improving the Effectiveness & Efficiency of Operations at Cox & Kings India Ltd.
• An Analysis of Effectiveness of Digital Marketing Strategies
• Project on role of sales promotion on FMCG
• Rural Marketing Project
• A Study on Marketing Strategies of HLL in South India (A Case Study)
• Impact of Information technology in E-commerce with special reference of Amazon
• A Study to Increase Penetration Level & Brand Loyalty Among Existing Consumers of Samsung India Electronics Ltd
• Improving service quality using service blueprinting
• Thinking and acting Market centric at the production/operations stage – Case in Manufacturing unit
• Marketing Mix Strategy of Indian Cement Market (Ambuja Cement)
• Comparative Study of Marketing Analysis of Urban Clap vs Looks
• Measurement of Brand awareness and brand perception
• A study on Marketing of Bancassurance in NICL Ltd
• Brand Equity in select FMGC products
• Online Services Viz-a-viz Customer Awareness and Satisfaction in J&K Bank
• Innovation In the Marketing Strategies Adopted by the Pharma Organization
• Study of Advertising effectiveness
• Effectiveness of channels of distribution in service delivery
• Role of product development in gaining of market share in B2B of construction equipment (Tata Hitachi)
• A Study on Surrogate Advertising in India
• Customer Satisfaction Survey
• Project on Role of Sales Promotion on FMCG Sector
• Study on Online shopping habits of working Professionals
• Customer centric Organizational Model: Case in retail industry
• A Study on Distribution Mapping & Dealer Satisfaction Survey-Samsung Mobile
• A Study on Bharti Airtel Products & Growth
• Effective brand management
• Marketing Research on Recent B2B Healthcare Marketing Trends
• Demand Forecasting for Orion-ERP Package for ICICI Infotech in Bangalore, based on Small & Medium Enterprises
• A Study on Advertising Management for LG Electronic
• A study on “Importance of sales promotion of a new product in it sector with a case study of Indiacom Ltd., Pune”
• Effectiveness of promotion schemes
• Factors Affecting the Authenticity in an Ethnic Themed Restaurant on Customer Satisfaction
• A Study of Marketing Strategies & Distribution Channels in North Karnataka for Cholamandalam Investment & Finance Company Ltd.
• Effect of Customer Loyalty Programs in Convenience Stores
• Service Quality and Consumer satisfaction of Maruti Service Centers
• Marketing-Analysis-Of-Hindware
• Current Trends in Internet Marketing
• Service Quality Study
• Developing a Service Delivery Model to bridge the gap between services expected & provided by ICICI Home Loans
• Marketing through social news and bookmarking sites
• Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens
• Marketing strategies of automobile industry in India based on Maruti Suzuki
• Impact of Packaging on Retailers and Consumers
• Affect of Branding on Consumer Purchase Decision
• A Study to increase Penetration Level & Brand Loyalty among existing consumers of Samsung India Electronics Ltd.
• Impact of Social Media on Consumer Behavior
• Brand Image
• Study of Customer Loyalty
• Promotional Mix of Insurance Products
• Consumer Perception Survey
• A Study to improve Awareness level of Triraksha Welfare Scheme among farmers for Tractors & Farm Equipment Ltd
• Evaluation of Impact of Advertisement in Awareness and Demand of the Commodity Product: Glass
• Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile Phones
• B2B Marketing strategies on Social Media
• Strategies for Increasing the Occupancy Rate of the Taj West End Hotel, Bangalore
• A study of marketing strategies of Bharat Electronics India (Pvt.) Ltd
• Export Marketing Entry Strategy Marketing Thesis
• Study of Consumer Oriented Sales Promotion in FMCG
• Study on Consumer Buying Behavior and Satisfaction Level
• Emerging trends in retailing
• Consumer Satisfaction
• E-Marketing
• Brand Awareness
• Brand Evaluation for Financial Investment and Customer Satisfaction Measurement
• Domestic and imported brand clothing in the global market
• Study of Purchase Influencing Factors
• A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical Systems
• Measuring the impact of social media marketing campaign
• A Study on Implementation of ISO 9000 (Vardhaman Industries)
• Online sales and Inventory Management System
• The Spread of Organized Retailing in India
• Test Marketing and Customer Interaction
• Brand Positioning Strategies in Competitive Markets
• Green Marketing: Trends and Consumer Perception
• Bisleri Marketing Project
• Global Marketing
• Role of Data Analytics in Marketing Campaigns
• Effect of Branding on Consumer Purchase Decision
• Market Analysis and Sales Development of Amul Milk
• Digital Marketing Strategies for SMEs
• Potential Achievement by Big Boss Retailer
• Study to measure Market Potential and Customers Buying Motives
• Marketing Survey and Channel Development
• Role of Content Marketing in Lead Generation
• Consumer Taste and Preferences for Set Top Box Installation
• Analyzing Consumer Behavior and Understanding Perception of Different Services
• Customer Profitability Marketing Thesis
• Study on Comparative Analysis of Pepsi and Coke
• Jewellery Buying Preference
• Buying Behavior of Customers
• Effect of Advertisements on Children with Special Reference to Confectionary Products
• Challenges in Global Market Entry for Indian Brands
• Customer Loyalty Programs: A Case Study
• Business Process Outsourcing
• Effectiveness of Influencer Marketing in FMCG Customer Retention Strategies in E-commerce through Digital Marketing